BMW World iBeacon App
BBDO Interone Munich
I developed the UX design for an app for the BMW World which uses the beacon technology to deliver relevant content and push notifications. Exhibits and areas relevant to the BMW and MINI brands have beacons installed around to provide visitors with additional information. Content can come in the form of videos, pictures and text. On top of that, the BMW World’s audioguide is based on beacons to seamlessly explain the story behind BMW.